ARE YOU ALWAYS SPENDING A LOT TIME FINE TUNING YOUR LAYOUT
Sometime when we put perfect design picture , and write down some words about design introduction, and….wait second…..you start to feel something wrong in your art board layout, but you can’t tell why this layout looks so weird, and then you spend A lot time to fine-tune your layout based on your feeling.
LUCKY YOU !!
HERE ARE 4 USEFUL GRAPHIC DESIGN PRINCIPLES
These principle are proximity , alignment , repetition , contrast. And all these design concept
1. Could help you to do your report briefly and quick ,
2. Have your design information organized and focused
3. Also plus layout to be more attractive and get more eye catch.
Let’s go through following demonstrate to see how does it works below:
PROXIMITY : ARRANGE OBJECTS RELATIONSHIP
Proximity literally meaning if you want to have people to think of two objects they are
related, just make them to be closely in physical distance. We could see below demonstrate first art board layout there,because there are big distance among each objects
so they seems like have no relationship to each other.
And after re-layout these objects by proximity principle, you could clear see there are 3 main group on the art board. Just only to put objects to be more closed and naturally
to form distinguish relationship layout.
PROXIMITY : TO SIMPLIFY READER SIGHT PATH
Proximity not just only to sort objects into different category, It also could simplify reader’s reading sight path. Let's see below one worse example.You can see there are some objects are separate to art-board each corner. Even it seems some how alignment at first glance, but there are some issue for this layout
1.Too many sight stop point
2.Complicated sight view path to make reader’s eye uncomfortable
3.Information looks without relationship to each other.
How about this? It’s better now !! So apparently Proximity also could simplify reading view sight path. So Read would happy to see kind of this comfortable layout for his/her eye.
ALIGNMENT : MAKE ONE STRONG ALIGNMENT LINE
Back to our previous example layout, when you see at glance to this layout you might say it's OK that alignment is fine, but actually it’s not. there are many alignment line Hidden in this layout we can’t see. And these invisible line would indirectly mess our alignment perception when we looks at this layout.
How about this? Still can’t feel the alignment line? YES !! Even to simplify many alignment line to only one line, if the hint alignment line is too weak, we still can't feel strong alignment in this art-board.
How to make a clear invisible alignment line? Simple, Just have all objects to align to one side, and you’ll see all these objects construct a clear invisible line. And not just to make layout looks more clean, this invisible line also could some how to connect these two objects group to tell they are related even they are far away to each other.
REPETITION : UNIFORM SLIDES TO BELONG ONE TOPIC
Repetition concept we often to use in various presentation report. In order to tell reader even there are different element in each slide. But all of these slides are for one topic / project.
For example just only repeat same layout elements on each slide could achieve the uniform effect.Except uniform report, you can also have elements of surprise to keep reader attention
REPETITION : LIMIT&FOCUS SPECIFIC SIGHT VIEW AREA
Except uniform report with same style, it also can do functional layout. To have reader’s sight view always stay within specific area. So reader could more focusbon the information that designer want reader to be.
CONTRAST : CATCH MORE EYE ATTENTION
If you think your design looks normal ,gentle,ordinary. Contrast would be a good tool to have your layout do more eye catch from people. Compare below two example layout I believe most people would pay more attention on right one, because it do so many contrast for bar color,title color , words font…
CONTRAST : PICTURE SCALE TO SHOW DESIGN DETAIL
Sometime even I have good product design content, if use wrong layout to show design detail. It would became ordinary and have no point. below demo which telling protection cap design. You can see how big different effect between these two slide by use picture scale contrast or not.
IT IS ALL ABOUT YOUR READER
Can’t wait to use these design principle on your report ? Go ahead !! All layout design principle can absolutely help your report to deliver clear design information in a good way. Not just only to consider to have your reader feel comfortable when they are reading your report… the most important thing To make them believe ! To make them agree , To make them satisfied with the information you deliver to them.
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